Redefining Sports for a Better Future.

P-2 20 Plaza Damas
Jalan Sri Hartamas 1
50480 Kuala Lumpur

Our expertise

Content Distribution

We are given content distribution rights by our partners to promote content to online audiences in multiple media formats through various channels.

Event Management

We are responsible for event management, which encompasses all efforts to hold an event. From creating to developing, promoting and executing an event, we have a dedicated team as well as an extensive network of partners that we work with to ensure every event hosted by Haro is a successful one.

Partnership Sales and Activation

We help right-holders generate revenue for their respective properties through enduring partnerships with brand partners.

We also help brand partners optimise their partnerships through brand marketing and communication that leverage experiential events, social and digital activations.

Licensing and Property Management

We help brands, leagues, events, media properties, schools and teams optimise their licensing potential through new market penetration and the expansion of their global footprint.

Talent Representation and Management

We help professional talents with managing their image and naming rights, increasing their commercial value, procuring and negotiating marketing and promotional opportunities, public speaking engagements and other endorsement arrangement.

Haro Academy

We share our knowledge and expertise to right-holders in the field of partnership sales, branding and licensing management through a series of lectures, forums and training programs.

Our projects

Content Distribution

With almost half a million spectators coming to watching SUPER GT first-hand at the race circuits over a season, there are equally as many fans throughout the world that have a yearning to watch the thrill and action of Japan’s premier touring car competition. SUPER GT is made up of professional race drivers from around the world – Japan, Thailand, United Kingdom, Italy, France, Germany, Sweden, Finland, Belgium, Brazil and New Zealand. Interest in SUPER GT spans the globe.

GTA has assigned Haro Sports partnership responsibilities and content distribution rights of SUPER GT worldwide with the exception of Japan and Thailand. To explore SUPER GT content syndication opportunities, please email

Event Management

SUPER GT is the pinnacle of GT sports car racing in the world. Born out of Japan in the early 90’s, Super GT has gone on to establish itself as Asia’s leading internationalrace series. Haro Sports is the promoter of SUPER GT in Malaysia and selected countries in the APAC region, and the rights holder of SUPER GT content distribution in all countries outside of Japan and Thailand.

Come July 2020, Haro Sports will be hosting the first ever SUPER GT night race in the history of SUPER GT at the Malaysia SUPER GT Festival 2020 at Sepang International Circuit. The festival will feature 2 full days of activities for racing fans, families and music enthusiasts with a thrilling line-up of action-packed racing and exciting entertainment.


UMP in collaboration with Haro Sports, will be the first higher learning institution in Malaysia with expertise in manufacturing the Formula Comet motorsports vehicle. The Automotive Engineering Center (AEC) has been working hand in hand with Haro Sports to increase the exchange of technology in the field of motorsports vehicles.

The collaboration involves efforts in research as well as transfer of motor and racing technology to UMP’s students and staff. The objective of the collaboration is to provide UMP students with the opportunity to partici- pate and improve their skills in not only R&D of Formula Comet motor sports vehicles, but also in program and racing events management.

Partnership Sales

Haro supports Pahang Football Association (Pahang FA) by being their exclusive partnership sales representative.

We connect Pahang FA with brand partners interested in utilising properties of Pahang FA i.e. first team, players, infrastructure, etc; as a marketing or commercial platform for the promotion of their brands.

Partnership Activation

Upon navigating the negotiations between Football Malaysia LLP (FMLLP) and Lazada, we recommended to Lazada to reduce their partnership investment as they are already the leading online marketplace in the country.

Licensing & Property Management

Golf Gemilang is a premium junior golf development program jointly developed with JNG Golf. The objective is to identify ‘hot golfing prospects’ in Malaysia and provide them access to elite golf training. Haro’s roles and responsibility is to increase the commercial value of the program and partnership sales. The intention is to position Golf Gemilang as one of the most recognised and respected brands in junior golf development.

Licensing & Property Management

We support the ‘Bola’ trademark through professional licensing management.

By connecting our clients with properties interested in partnering as licensees, we help them monetise their intellectual property while creating new avenues for marketing and promotion.

We assist in navigating terms and conditions, consult on creative and strategic development and manage relationships at every step of the licensing process to help build partnerships that generate revenue and consumer loyalty for all parties.

Talent Representation & Management

We help professional talents with managing their image and naming rights, increasing their commercial value, procuring and negotiating marketing and promotional opportunities, public speaking engagements and other endorsement arrangement. Both Matt and Issey are also ambassadors to the BOLA streetwear brand.


Here are some of the remarkable strategic partners and collaborators we work with every day to provide the most innovative and creative opportunities to our clients, employees and partners:

GT Association (GTA) is the organiser of Super GT – a grand touring car racing series that began in 1993.

Univeristy of Malaysia Pahang (UMP) is a technical-based university specialising in the fields of engineering and technology.

Automotive Excellent Center (AEC) is a faculty under UMP responsible for all automotive-related activities.

JNG Golf is the technical training partner of Golf Gemilang which oversees the development of the training programs.

Creative agency working closely with Haro to bring together brands and talents in the core area of digital services, brand and marketing communications.

The smart partnership between HARO and Tourism Malaysia in the promotion of SUPER GT Malaysia and other international and domestic events.

Bahas Bola is an online social platform dedicated to the discussion and debate of Malaysian football.

Multiverse Partners is a media, advertising and technology specialists. They connect growth-focused businesses to opportunities in Asia and accelerate market entries.

RaceRoom and HARO have partnered up to develop a motorsports community that provides an opportunity from e-racing to become a real racing driver.

OUR testimonials

“Not only is the activation plan rich in storytelling and substance, it’s all designed to work in the real world. The result is a program with the power to show up consistently and meaningfully.”

DR. SAIFUL AMIN JALUN Board Member, Quest International University Perak

“Haro are my go-to sports marketing agency. Not only are they incredibly talented, they have a real commitment to delivering work that has a genuine, lasting impact on the business.”

NORLIYA ABDUL MANAF Secretary General, Pahang Football Association

“Everything they do – from partnership negotiations and activation campaigns – is underpinned with solid strategic insight and a painstaking attention to detail. They’re a joy to work with and I consider them an integral part of our team.”

AHMED FARIS CEO, Malaysia Institute for Debate and Public Speaking

About us

We believe that intellectual capital is critical to providing innovative solutions and, ultimately, having a positive business impact.

Over the years, we have been fortunate to attract some of the most talented professionals from different industries. They stay to build rewarding careers because of our entrepreneurial spirit, a commitment to our people and high expectation for excellence.

Our people are our most valuable assets – they are skilled, mindful innovators that believe challenges are naught but opportunities.

Managing Partner

Fahrizal Hasan is the Founder and Managing Partner of Haro Sports and Entertainment Sdn. Bhd.

Fahrizal has an extensive experience in sports marketing and management. He was appointed the Chief Executive of Pahang FC in 2016, responsible for setting the commercial foundation that has made Pahang a professional football club capable of being financially self sustaining.

Apart from work, Fahrizal is a professional race car driver and avid golfer.

General Manager

Yamin Shafie is the General Manager of Haro Sports & Entertainment Sdn Bhd, and brings with him many years of motorsports, events, advertising and media experience and know-how.

Yamin has garnered in-depth and extensive experience organising major motorsports events as Head of Corporate Business Acquisition at Sepang International Circuit overseeing SUPER GT, Formula 1 Malaysia Grand Prix (F1), Malaysian Motorcycle Grand Prix (MotoGP) and Malaysia Super Bike World Championship (WSBK), and onwards as a consultant to the likes of Formula E Putrajaya ePrix and Kuala Lumpur’s first street race, the KL City Grand Prix.

He is an event director with a passion for sales and business development, and a background in marketing. Combining all three disciplines, Yamin knows that the best way to engage consumers is through experiences. Look to sports to give your consumers an experience that connects them intimately with your brand.

Head of Marketing

Mizal Ghazali is the Head of Marketing at Haro Sports and Entertainment Sdn. Bhd. He has been in the local sports industry for more than 8 years and a total of 15 years of working experience in various industry.

A marketing person by nature, Mizal started in sports with Frenz United FC Sdn. Bhd. as the Head of Media and Communications after he was seconded to PETRONAS Motorsport from Kopetro Bhd. He later founded his own Sports Agency focussing on Digital Storytelling and serves clients like PETRONAS Raceline, 100PLUS, NIVEA, Al-Ikhsan Sports and etc. Some of the campaign that he directly involved in was the Pescao55 for PETRONAS Raceline Moto2 team, SEA Games Kuala Lumpur 2017, MyPadang and many more. After a few years of client servicing, he then joined Al-Ikhsan Sports as the Head of Marketing.

Business Development (Football and eSports)
Business Development (Motorsports)
Business Development (Golf)
Event Executive
Creative Director

Get in touch!

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